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About
Our StoryCullen TalleyThe CoachesBecome a Coach
Grow
Break the Growth CeilingDirection DriftTake the 3D Self-Diagnostic
Scale
Build the Operating RhythmScorecards & DashboardsOperating CadenceDesign Disorder
Exit
Exit & ValuationBusiness Valuation CalculatorPlan Your Exit — GuideHighland Wealth Case Study
3D Method
The 3D Momentum ModelHow EXM WorksDirection DriftDesign DisorderHuman Dynamic Dysfunction
Coaches
Meet the CoachesCullen TalleyCole TaylorJulie CouretJason AmbeauDeric KellerCraig SweeneyMichael TownsendRen FlickingerBecome a Coach
Results
Resources
Resources HubAssessments3D Self-DiagnosticInsights
(225) 351-7878
Predictable growth isn't luck. It's engineered.

Your business is stuck. And deep down, you already know why.

Take the 3D Self-Diagnostic →  free · 10 min See how we engineer growth →
$1B+Actively coached revenue
189Google reviews
4.97Average rating
Inc. 5000Recognized growth company
Client results

Real owners. Real outcomes. Real proof.

EXM is not one founder and a framework. It is a team of certified business coaches helping owners across dozens of industries build companies that can grow without everything running back through the owner.

The proof is the work: clearer priorities, stronger leadership teams, better scorecards, cleaner accountability, more time back, and companies that finally move with the same plan.

Gavin Filasek, Highland Wealth
▶
VIDEO · CLIENT STORY
Highland Wealth

5× top-line. 5× profit.

"This work has made a world of difference in all facets of our business."
Gavin Filasek · Partner
Sheri Spencer Bachmann, Spencer Pest Services
▶
VIDEO · CLIENT STORY
Spencer Pest Services

The owner got her time back.

"That frees me up to be more of a visionary, work on other things, or just have more free time."
Sheri Spencer Bachmann
Michael Townsend, Townsend Building Supply
▶
VIDEO · CLIENT STORY
Townsend Building Supply

Third-generation construction.

"This has completely changed what I felt was possible for our business — we've seen people on the leadership team really take ownership."
Michael Townsend
Case studyBranded Bills
"We're now operating as a company rather than a startup business… we've not only seen explosive growth, but we're really set up to scale to the next level."  — Josh Tabaj, Co-founder
See client results → Meet the coaches →
The problem

You're working harder than ever and the business is barely moving. Sound familiar?

Effort isn't your problem. You've got more of that than anyone. Your problem is that the playbook that got you here is the same playbook keeping you stuck. It saved you once. Now? It's the prison bars.

Gut check.

Be honest: how many of these are true today?

  • Same problems on repeat. Whack-a-mole that never ends
  • A leadership team that's supposed to be aligned, showing up scattered
  • No hours left to give, and everything still runs through you
  • A ceiling you keep slamming into
  • Scaling fast and flying blind
  • A business that couldn't survive a month without you in the room
Owner buried in the day-to-day

The 3 Growth Killers.

At this level, winging it stops working. Growth has to be engineered. And right now, three things are quietly killing yours:

01

Direction Drift: everybody's rowing. Nobody's rowing the same way.

02

Design Disorder: your systems can't carry this level, so every win just lights another fire.

03

Human Dynamic Dysfunction: a business doesn't have problems. It has people. And people have problems.

The method

Here's the whole game, on one shape.

A triangle is the strongest structure there is. Hit one side, the load spreads across all three. That's what your business has to do under the weight of growth. Miss one side and the whole thing cracks. That's the 3D Momentum Model:

3D MOMENTUM™ DIRECTION DESIGN DYNAMIC
Side 1 · The compass

Direction

If you don't know exactly where you're going, neither does your team. Clear leadership focus that aligns everyone around a shared vision, measurable goals, and the priorities that drive every decision.

Weak here? That's Direction Drift →
Side 2 · The map

Design

If it only works when you're in the room, you're not the owner. You're the babysitter. Systems, rhythm, visibility, and tracking that turn the plan into repeatable results.

Weak here? That's Design Disorder →
Side 3 · The foundation

Dynamic

You can't out-strategize a team that doesn't trust each other. Period. The trust, communication, and accountability that decide how well your people actually work together.

Weak here? That's Human Dynamic Dysfunction →

Hover a side of the triangle. Get all three solid, and you've got momentum you can feel. From structure comes freedom.

See how the 3D Momentum Model works →
The difference

We're not for everyone. And we're not going to pretend to be.

Many structured systems hand you a rigid track and expect your business to bend to fit it. The 3D Momentum Model bends to how you actually run, because our coaches aren't theorists with a binder. They've built and led real companies. They've signed the front of the check, not just the back.

That's how teams hit results they couldn't reach alone: stability, profit, a culture that holds, and a business that doesn't need you in the middle of everything.

Our approach isn't for everyone. The results? Those are the kind everyone wants.

Free assessment

Which side of your triangle is about to crack?

Free, in about 10 minutes. Rate your Direction, Design, and Dynamic, and we'll show you the weakest side, the one capping your growth right now, and the first move to fix it. No fluff. Your score, your blind spot, your next step. Yours to use whether we ever talk or not.

Take the 3D Self-Diagnostic →
Your 3D Score · Sample
DIRECTION 72 /100
DESIGN 61 /100
DYNAMIC 71 /100
68Your 3D Score · Room to grow
Design is your weakest side, the ceiling on your growth right now.
Cullen Talley, Founder & Head Coach
▶

The origin matters. The results matter more.

Cullen Talley
Founder & Head Coach

Cullen Talley built EXM after seeing the same pattern over and over: capable owners grinding themselves into the ground running businesses that could not run without them.

His operator background includes being part of the Firethorn startup team acquired by Qualcomm, where he helped prove the model through top-100 bank deals and participated personally from an equity standpoint. That experience shaped the way EXM thinks about growth, value, pressure, and building with the end in mind.

Today, the work belongs to the whole EXM bench: certified business coaches, one shared 3D Momentum Model, and client outcomes that carry the proof forward.

Meet Cullen and the team →
The process

Ready? Here's exactly how this goes.

Call 1
An EXM coach in a focused 1:1 conversation

We find the real constraint.

One focused conversation to pinpoint what's actually capping your growth. If we're a fit, you'll see precisely how we'd attack it. If we're not, we'll tell you straight.

Call 2
A leadership team working session

Your whole leadership team, in the room.

We don't coach owners in a vacuum. Your team builds the system with us from day one, because a system the team didn't help build won't hold.

The decision
The EXM team celebrating a client win

A clear yes or a clear no.

Never lukewarm. After the team session, we make a call. If you're right for this and ready to work at this level, we go.

After the yes

Then the real work starts: the 3D model installed into a steady operating cadence. Priorities, scorecards, meetings, accountability.

See how EXM works →
Google reviews

What owners are saying

★★★★★
"

Words simply can't describe the impact that Cullen and his team have made on our law firm. Working with Cullen is a transformational experience that will guide and direct your business to become the best version of itself.

— Justin Roberts★★★★★
"

Julie Couret has been instrumental in helping our team identify core issues and building much-needed management infrastructure. She asks hard questions that get to the root of the issues — there's no holding back in Julie's approach… and that's a good thing.

— Chris Pinto★★★★★
"

Cole has been a game changer for the business I work at. The changes he's helped us implement actually increase profit and reduce stress. Team meetings are efficient and we can do more than we ever could before working with him.

— Natalie Jorde★★★★★
"

In 4 hours we accomplished more to establish our business's structure, systems, accountability and vision than the last 6 months combined. Cullen brought our team closer together while making sure each member knew exactly what they needed to do.

— Impact Team★★★★★
"

I had a great experience working with Jason. His insight, structured approach, and ability to challenge our thinking helped us gain clarity and focus as a leadership team and company.

— Lacie LaFleur★★★★★
"

My organization has been working with Julie Couret and the team at Exit Momentum and it has been an epic game changer. We collectively developed the skills to transform our problems into opportunities through the discipline and accountability the platform lends us.

— Jacquelyn Gibson-Clark★★★★★
"

Julie is very knowledgeable about the strategic-plan process, and quickly understood what it would take for our company to be a better version of ourselves. She led us through a well-thought-out process of self-discovery and action.

— Gus Levy★★★★★

4.97 average across 189 Google reviews

See more reviews on Google →

Stop running the business. Start running your life.

Most owners are doing the work only they can do, because the second they step away, it all wobbles. That's the real cost. Not the hours. The lack of choice.

We build a company that runs on a system instead of on you. So you decide where your time goes: the vision, the part you love, growth, or a long weekend you don't have to apologize for. Stay as hands-on as you want. The point is it's finally your call.

  • Get out of the day-to-day.
  • Build a business that runs without you.
  • Create freedom & real options.
(225) 351-7878

It starts with one conversation.

Where you are, where you want to go, and whether we're the team to get you there. Booking takes 60 seconds. The call is step one:

Call 1Find the constraint
→
Call 2Team in the room
→
ThenClear yes or no
No pressure. No pitch. Just a straight answer.
★ 4.97 average · 189 Google reviews
Not ready to book? See how EXM works →